Digital Marketing in Japan
Management-Marketing, Romanian-American University, Romania
This paper aims to explore the current situation on the Japanese digital marketing sector and to identify, first and foremost, the problems this field is encountering at the moment, then to analyze the expected near-future trends, while also providing insight in the form of opportunities and finally, painting a landscape of the potential to develop further, both by upholding tradition and keeping up with the times.
- digital marketing
- online platforms
Published: September 2019
Issue: Vol. 1, No. 2 (2019) Volume 1, Issue 2, 2019
Please cite this article as:
Preda, A.. (2019). Digital Marketing in Japan. Research Focus, 1(2), 48-58. doi: https://doi.org/10.36068/1.15
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