Digital Marketing in Japan

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Ana PREDA

​Management-Marketing, Romanian-American University, Romania

 

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Abstract

 

This paper aims to explore the current situation on the Japanese digital marketing sector and to identify, first and foremost, the problems this field is encountering at the moment, then to analyze the expected near-future trends, while also providing insight in the form of opportunities and finally, painting a landscape of the potential to develop further, both by upholding tradition and keeping up with the times.

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Keywords

​- digital marketing

- Japan

- online platforms

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Published: September 2019

Issue: Vol. 1, No. 2 (2019)    Volume 1, Issue 2, 2019

Pages: 58-68

Section: Articles

DOI: https://doi.org/10.36068/1.15

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Please cite this article as:

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Preda, A.. (2019). Digital Marketing in Japan. Research Focus, 1(2), 48-58. doi: https://doi.org/10.36068/1.15

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