Digital Marketing

​

Alexandru Toma

 

Strategic Marketing, Romanian-American University, Romania

 

​

 

Abstract

 

The aim of this paper is to illustrate how the marketing world has changed and evolved, from traditional approaches to the 21st centuries techniques that are much more effective. Throughout this paper different aspects of digital marketing will be shown and how new innovations and features can help not only the big corporations and investors but also smaller businesses and individuals. The paper presents a review of very recent trends as they are illustrated in the literature.

​

​

Keywords

​- marketing

- digital marketing

- chatbots

- visual search

- video marketing

​

​

​

Published: July 2019

Issue: Vol. 1, No. 1 (2019)    Volume 1, Issue 1, 2019

Pages: 13 - 20

Section: Articles

​

​

​

Please cite this article as:

​

Toma, A. (2019). Digital Marketing. Research Focus, 1(1), 13-20. doi: https://doi.org/10.36068/1.3

​

​

 

 

 

​

 

​

 

​