

International Open-Access Scientific Journal for Students and Graduates Research
Marketing in the Digital Era
Serena La Ferrara
Strategic Marketing, Romanian-American University, Romania
Abstract
This paper aims to explore the digital marketing era as a whole, to make the reader understand what is it all about and how it affects our generation. Using information from recent articles in the field of marketing, I want to present the new trends and focuses of our times. This paper presents in a few pages the most essential things and gives an overview of the new ideas in online marketing.
Keywords
- mobile marketing
- influencer marketing
- artificial intelligence
Published: July 2019
Issue: Vol. 1, No. 1 (2019) Volume 1, Issue 1, 2019
Pages: 6 - 12
Section: Articles
Please cite this article as:
La Ferrara, S. (2019). Marketing in the Digital Era. Research Focus, 1(1), 6-12. doi: https://doi.org/10.36068/1.2

