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Marketing in the Digital Era

Serena La Ferrara


Strategic Marketing, Romanian-American University, Romania





This paper aims to explore the digital marketing era as a whole, to make the reader understand what is it all about and how it affects our generation. Using information from recent articles in the field of marketing, I want to present the new trends and focuses of our times. This paper presents in a few pages the most essential things and gives an overview of the new ideas in online marketing.


​- mobile marketing

- influencer marketing

- artificial intelligence

Published: July 2019

Issue: Vol. 1, No. 1 (2019)    Volume 1, Issue 1, 2019

Pages: 6 - 12

Section: Articles

Please cite this article as:

La Ferrara, S. (2019). Marketing in the Digital Era. Research Focus, 1(1), 6-12. doi:






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Open Access Journal
ISSN 2668-4675
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